BEVERAGE MARKET HARPF, VARNA

In the commercial area of Varna, flanked by the main road is the new branch of Harpf Getränkemarkt, a shop specialised in the retail sale of beverages. Considered to be a true beverage market, its sole purpose is to satisfy all palates: From the most experienced and discerning, who will find a wide selection of beers, wines and spirits, to the most refined, who will find an equally diverse range of soft drinks, mineral waters and fruit juices. Harpf Getränkemarkt offers a rich selection to suit all tastes.

Rising from solid foundations and principles that unite the entire company, the new premises follow the recognisable and unmistakable brand profile. The colour “purple” characterises the entire building complex without dominating it and connects the exterior with the interior.

The interior spaces are intended to be functional, as Harpf’s philosophy is to be fast, convenient and simple. A division by sectors has therefore been adopted in which the different products are clearly distinguished from each other and highlighted with graphic elements.

In addition, the business is strongly concerned with sustainability and environmental issues. This has made it necessary to carve out a space entirely dedicated to supporting these ideals. A storage area and a waste recycling system allow the recycling of empty bottles and reusable containers. This area is intended to encourage people to be more aware and careful.