VITRALUX EXHIBITION STAND

The Vitralux exhibition stand, made for Hotel Fair 2016 impresses with its clear and solid appearance. Like a section of a luxurious Mediterranean villa, it stands out from conventional stands and skilfully stages the product range of the manufacturer of windows and glass facades.

White surfaces and a large glass front create a symbiosis of elegance and transparency. The use of locally lacquered wood throughout the stand sets it apart from the floors of the exhibition halls and further enhances the stand.

Like a large walk-on terrace, the open area invites visitors to come in and peruse the company’s products. The more private area in the form of a modern living room is available for meetings with customers. This area is enclosed by sliding doors and glass fronts from the Vitralux product range. The company’s products thus become a three-dimensional spatial experience.

The stand is covered by an organically curved roof, which projects as a canopy over the open area. A cypress tree grows upwards through a rounded opening in the roof, taking visitors on a journey from large exhibition halls to the shores of the Mediterranean.